Social Media and social responsibility Essays - Ethics,

Social Media and social responsibility Connie Elmore GEB2430 Professor Richardson, Todd May 1, 2017 Social Media and social responsibility Introduction The most important consideration in social responsibility for an organization is that it should not be executed on the basis of the views of an individual, but it should be a reflection of the values as well as beliefs of the owners and the shareholders. Engagement of stakeholders plays a crucial role in the corporate social responsibility of the organization as well as in the achievement of the triple bottom line (Gillenwater, 2008). Dialogue is very important in identifying the environmental as well as social issues that affect performance, accountability and enhancement of decision-making. The most important consideration for an organization is that business environment takes account of some crucial business strategies appraises in a continuous process which facilitates focusing on evaluation together with control of business through setting strategies as well as goals that should minimize costs and ensure maximization of profits in the business (Gillenwater, 2008). The use of social media to build social responsibility is an important consideration in the success of the business. It is therefore important for an organization to formulate strategies that are significant for their business in minimizing organizational costs coupled with raising the margin of profits in their business. Overall theme of the topic, background and why is it important The use of social media plays a vital role in perfecting the social responsibility in an organization through building a defense shield (Gillenwater, 2008). This is particularly important during the times of crisis where the organization should embrace the responsibility of being transparent as well as open. Expeditious communication to the customers is a vital consideration in the social responsibility of the company (Gillenwater, 2008). The use of digital platform has been an effective way of achieving such an objective in the organization, before the actual eruption of any crisis in the organization irrespective of its cause, the organization must embrace the requisite mechanisms to cushion the stakeholders through leveraging the positive performance of the company (Gillenwater, 2008). It is important for the organization to build networks that comprises the supporters over time, which must be aligned with the values as well as, the actions of the business that facilitate in the protection of the business during crisis (Collis & Jef, 2001). There are limited and straightforward strategies that can be applied in social media by organizations that facilitate in highlighting the commitments of the business to the social responsibility and aid in the building of the social media in the organization. Transparency is an important consideration in the social responsibility program of the business and more so when a social networking platform is being harnessed. The online consumers are particularly confident and the must therefore be accorded open communication that enhances the reputation of the business management (Collis & Jef, 2001). Social responsibility at an organization must be able to position the business in the existing environment. The use of social networking platforms in social media is crucial in shaping the social responsibility strategy in the organization. They describe the strategic positioning of the organization and the ethical reputation inherent in an organization business which in turn explains the perception of the society to an organization and the willingness of an organization to interact with the community. The most important consideration in social responsibility for an organization is that it should not be executed on the basis of the views of an individual but should be a reflection of the values as well as beliefs of the owners and the shareholders (Gillenwater, 2008). Facts, differing views, and concerns The social responsibility in a business organization can therefore be successful or a source of failure. The success of the social responsibility depends on their degree of expressing the behavior objectives. Good behaviors must be encouraged while the bad ones must be spelled out and discouraged. The mission of the business must be a reflection of the social responsibility (Schwartz, 2001). The failure of the social responsibility in addressing the employees' behaviors in the organization requires the action of the management to correct what seems to go wrong (Stevens, 2008). They must ascertain that their goals are pragmatic because social responsibilities that aim too high are likely to fail. For example, in a community where corruption is endemic, a goal of ending the practice can only mislead the administration in setting the agenda in the Social responsibility program (Schwartz, 2001). Feedback is an important action from the management of the organization to make sure that the social responsibilities are